Rarely am I wowed by marketing messages. A barrage of promotional emails litter my inbox daily. Some I open, others I delete and still others I open only to unsubscribe from (again). But, then I received an email from My Chemical Romance. Not just any email announcing that the disbanded […]
Many of the 316 million active Twitter users follow, tweet and retweet articles and other notes of interest on a regular basis for one simple reason: It’s not Facebook. Shorter, more serious, news and business-centric posts fill the space reserved on Facebook for cat photos, wedding and baby announcements and […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
If you’ve been waiting for the perfect time to jump into the real-time social media stream that is Twitter, can I just say “Geronimo”? Seriously, now is THE time to take the plunge. Because of a new partnership with Google, which allows tweets to show up in Google searches, an […]