By Courtney Rosenfeld Business growth is not a matter of chance but a result of continuous effort and strategic planning. Adaptability to market changes and a thorough understanding of industry dynamics are crucial in scaling a business effectively. This article, courtesy of Katalinas Communications, delves into essential strategies that are […]
strategy
7 posts
Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
Jones Engineering Associates has tasked public relations and marketing agency Katalinas Communications with overseeing its external communication efforts. The PR firm, led by Theresa Katalinas, has been tasked with developing and executing a strategy for the firm’s social media accounts. Katalinas will also keep the firm’s website up to date […]
If an organization breaks ground on a new building and no one knows about it, did it really happen? When sharing news about new construction projects - both big and small – an effective public relations and communications strategy is key. Katalinas Communications recently assisted the Whitemarsh Township Authority in […]
I totally get how hard it is to run a business (and market yourself). Especially as a small business owner, I am a master hat wearer – as is the case with every other entrepreneur I know. After you have been in business for some time, you come to understand […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
Telling your story when positive things are happening is easy. Think about happy days in your personal life: It’s never hard to recall your wedding day, when your child was born or when you moved into your first house. But, sharing news of the less-than-happy times, like losing a job, […]
