Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
social media
22 posts
Jones Engineering Associates has tasked public relations and marketing agency Katalinas Communications with overseeing its external communication efforts. The PR firm, led by Theresa Katalinas, has been tasked with developing and executing a strategy for the firm’s social media accounts. Katalinas will also keep the firm’s website up to date […]
If you offer it, they will come. The key to answering the general public’s pent-up demand to be anywhere but home following two years of closures, masking, and social distancing, is to offer a memorable and remarkable experience. Recognizing the impact on tourism and the unwavering fear of missing out that […]
If an organization breaks ground on a new building and no one knows about it, did it really happen? When sharing news about new construction projects - both big and small – an effective public relations and communications strategy is key. Katalinas Communications recently assisted the Whitemarsh Township Authority in […]
I totally get how hard it is to run a business (and market yourself). Especially as a small business owner, I am a master hat wearer – as is the case with every other entrepreneur I know. After you have been in business for some time, you come to understand […]
Restaurant-quality food at a gas station? For five years a local service station tried unsuccessfully to market its top-notch food options. The problem: Customers viewed them as only a gas station. The goal was to attract more customers who lived and/or worked in eastern Montgomery County to think of Horsham […]
Our team at Katalinas Communications works hard to deliver for our public relations, marketing, graphic design, Website development and social media management clients every day. Winning the Montco Happening 2019 Happening List for the second year in a row for our Public Relations efforts is like a thick layer of […]
Want to know the successful recipe for event fundraising success? First, of course, is to have a fun event that really draws your target audience. But, how does that translate to fundraising? Particularly for community events without an admission fee, raising money for charitable organizations can sometimes require a bit […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
