I never set out to be my own boss, but when push came to shove that’s what I fought tirelessly to be. A little more than two years ago I was offered a full-time position. The boss, knowing that I had been laid off six weeks before, probably sensed a […]
public relations
57 posts
4ward Planning Inc., a firm specializing in site-specific economic and real estate analysis for sustainable land use outcomes, has named Katalinas Communications its publicist. Since its inception in 2008, 4ward Planning Inc. has guided numerous state, county and local government agencies, as well as private developers and non-profit entities with […]
Theresa Katalinas, the owner and founder of Katalinas Communications, has been retained by the Bucks County Wine Trail to handle public relations, event promotion and social media management. The Bucks County Wine Trail was incorporated more than a decade ago as a nonprofit organization. It is comprised of Bucks County’s nine wineries: […]
When you need to get the word out about a new product, service or story who do you call? Clients of Montgomery County-based Katalinas Communications call on the company’s owner, Theresa Katalinas, for public relations, media relations and social media services. Her ability to handle tasks efficiently and effectively, garnering […]
Are you looking to pour more of your marketing dollars into an advertising campaign for 2016? That’s so last year. For 2016 and beyond, efforts to ace your audience building and engagement – and as a result boost your client roster and bolster sales – will be simplified by employing […]
Getting people to show up to your event involves much more than finding a venue and setting a date. People are busy with family, friends, work … and life. Your event is simply one more thing to try to squeeze into an already packed calendar – or skip altogether. Ensuring […]
It’s never too early to start thinking about how to market your business or nonprofit organization in the coming year. Before diving in, it is helpful to analyze how you marketed in 2015 and determine what worked, what did not and which activities may require more analytical information. An overview […]
I received an email recently from a woman that I follow on LinkedIn. The subject line made me want to open it: “Watch my interview …” So I did. But, the first sentence caused me to stop reading. Why? I stumbled across two grammatical errors in the first sentence alone. […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
