Thanksgiving, Christmas and ringing in the New Year tend to be productivity killers anyway between days off, office parties and out-of-work commitments. Yet, no matter how much you have going on during the race to the gift-giving season and beyond, there’s hope that you can squeeze some productivity out of […]
public relations
Nonprofit organizations are an essential component of my public relations and marketing company. For anyone uncertain of the power of PR, I wanted to share a success story on my most recent client. I first met the folks from the Danny DeGennaro Memorial Foundation in August, about two months before […]
In my last blog, I shared the importance of finding and sharing compelling news with the press. With those tips in mind, let’s take a deeper look at how you can help ensure media coverage for your business or nonprofit organization. Bear in mind that media representatives receive hundreds of […]
Do you have this fantasy: Reporters sitting at their desks, waiting for press releases and public relations pitches to pop into their email inboxes? A notion similar to the concept of if you send it, the media will print/post/broadcast your news. In reality, nothing could be further from the truth. […]
I liken my start as an entrepreneur to learning to ride a bike. When I started out with my public relations company serving clients in Montgomery County and Bucks County, I had a full-time job – my training wheels – and knew little about the road ahead as a small […]
Whether your brand is new on the scene or has been around for a while, it’s important to know (and speak) the universal language of public relations. Particularly when planning a media event, make sure you and the press have the same understanding. For media professionals (including this ex-reporter), a […]
The Center for Independent Living of Bucks County has hired Katalinas Communications to further its public relations, social media and fundraising goals. The nonprofit organization provides a variety of free services to people with disabilities who live in Bucks County. Typically, like-minded agencies refer clients with disabilities for independent living […]
From early on, we’re taught that to reach our career goals, we have to do a predetermined number of things, usually in a particular order. Typically, excelling in high school, being accepted to the right college, getting good grades, interning at a company of note and landing the perfect job […]
Before this year, Cinco de Mayo was nothing more than an excuse for me to eat Mexican food (as if I needed an excuse) on May 5. But, in 2016, the Mexican-themed day had a dual purpose: To recognize the businesses and service providers in Montgomery County who were voted […]
Montco Happening has announced that Katalinas Communications has won in the Public Relations category as part of its Montco Happening List for 2016. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing […]