In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
public relations
57 posts
When I first started my business, I had no clue what it truly meant to be an entrepreneur. Be my own boss? Sure, I could do that. Knowing what to charge clients for my services? That was a whole different story. I had worked for a public relations firm for […]
A great manager once told me that it’s important to find the right talent and trust those individuals to do their jobs. Since I’m nowhere near a tech or coding expert, I have collaborated with talented and experienced Web developers whenever a client needed a Website rebuild. Sure, I post […]
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone […]
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around […]
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate […]
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved […]
I had a conversation recently with one of my nonprofit public relations clients about my media connections and how she could get them. This year’s budget is smaller than when I had promoted the organization’s long-standing event in the past and she suggested that I hand over my contacts. I […]
This photo popped up on my Facebook timeline recently. Seeing it annoyed me. I mean, doesn’t Facebook realize that I don’t want to relive my Patch years? But, then I started thinking about where I was four years ago, when this photo was taken – and now. I was a […]
In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
