What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
marketing
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As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]