It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
marketing
73 posts
How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
When it comes to marketing your business, are you confused about what to do, how to do it and – perhaps most importantly – how to pay for it? Believe it or not, if you have happy customers, you have access to a free marketing tool: Reviews. Why reviews matter […]
If you’ve been waiting for the perfect time to jump into the real-time social media stream that is Twitter, can I just say “Geronimo”? Seriously, now is THE time to take the plunge. Because of a new partnership with Google, which allows tweets to show up in Google searches, an […]
There was a time when advertising for a business or organization amounted to placing an ad in a print publication and rolling the dice to see who would respond. The pool of potential customers was dependent upon who was reading the newspapers, magazines and other print publications containing the ad. […]
So you want more email subscribers. Who doesn’t? But, believe it or not, there’s a science to growing a healthy email subscriber list. Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do. Show and Prove: What’s in it for […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
If you think your Facebook marketing strategy can’t lose, that may be your first mistake. Everyone – from the mom and pop pizza shop to the nonprofit organization to the corporate giant and every group in between – seems to be finding a voice on Facebook. But, the real question […]
