Advertising your small business or nonprofit organization can be an expensive undertaking. When done properly, your brand can reap the benefits – including increased exposure and more sales – from a successful ad campaign. To get the most bang for your ad buck, you have to keep a few key […]
marketing
73 posts
When talking social media for business, everyone (myself included) references the biggies: Facebook. Twitter. Those networks are important, but how many valuable business connections are you making – really making – on either of them? A few days after I lost my job in January 2014, I was sprucing up […]
Theresa Katalinas, the owner and founder of Katalinas Communications, has been retained by the Bucks County Wine Trail to handle public relations, event promotion and social media management. The Bucks County Wine Trail was incorporated more than a decade ago as a nonprofit organization. It is comprised of Bucks County’s nine wineries: […]
It’s January. Your marketing budget is brand new and your goals are off the charts. Plus, there’s that whole New Year’s resolution to market better and grow your business in 2016. While you may have much marketing success you would like to achieve in the new year, it’s important to […]
From small business to local government, nonprofit organization and everything in between – Katalinas Communications has had the opportunity to shape the brand messaging for a variety of clients in 2015. The imagery in our graphic designs is compelling, creative and as diverse as our pool of clients. And that’s […]
A prospective client told me recently that his company had spent a lot of money on marketing with very little return. In a chance meeting with an entrepreneur of a small business I heard the same thing. The message would seem to be that marketing is an expensive undertaking with […]
We make New Year’s resolutions for weight loss, saving money and becoming more organized. In addition to following through with the bevy of personal self-improvements, the New Year is the perfect time to make some upgrades to your small business as well. Our handy 10 tips offers insight in areas […]
Think about a catch-up conversation with a good friend. You talk about your kids, what they are involved in and other goings on in each of your households. Yet, when we have conversations with our customers or prospective clients, it is oftentimes a one-sided, impersonal sales pitch aimed at increasing […]
Getting people to show up to your event involves much more than finding a venue and setting a date. People are busy with family, friends, work … and life. Your event is simply one more thing to try to squeeze into an already packed calendar – or skip altogether. Ensuring […]
It’s never too early to start thinking about how to market your business or nonprofit organization in the coming year. Before diving in, it is helpful to analyze how you marketed in 2015 and determine what worked, what did not and which activities may require more analytical information. An overview […]
