There was a time when advertising for a business or organization amounted to placing an ad in a print publication and rolling the dice to see who would respond. The pool of potential customers was dependent upon who was reading the newspapers, magazines and other print publications containing the ad. […]
Katalinas Communications
So you want more email subscribers. Who doesn’t? But, believe it or not, there’s a science to growing a healthy email subscriber list. Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do. Show and Prove: What’s in it for […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Telling your story when positive things are happening is easy. Think about happy days in your personal life: It’s never hard to recall your wedding day, when your child was born or when you moved into your first house. But, sharing news of the less-than-happy times, like losing a job, […]