If you offer it, they will come. The key to answering the general public’s pent-up demand to be anywhere but home following two years of closures, masking, and social distancing, is to offer a memorable and remarkable experience. Recognizing the impact on tourism and the unwavering fear of missing out that […]
email marketing
12 posts
I totally get how hard it is to run a business (and market yourself). Especially as a small business owner, I am a master hat wearer – as is the case with every other entrepreneur I know. After you have been in business for some time, you come to understand […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate […]
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved […]
Rarely am I wowed by marketing messages. A barrage of promotional emails litter my inbox daily. Some I open, others I delete and still others I open only to unsubscribe from (again). But, then I received an email from My Chemical Romance. Not just any email announcing that the disbanded […]
A prospective client told me recently that his company had spent a lot of money on marketing with very little return. In a chance meeting with an entrepreneur of a small business I heard the same thing. The message would seem to be that marketing is an expensive undertaking with […]
Think about a catch-up conversation with a good friend. You talk about your kids, what they are involved in and other goings on in each of your households. Yet, when we have conversations with our customers or prospective clients, it is oftentimes a one-sided, impersonal sales pitch aimed at increasing […]
What resonates with your customer? The easiest way to know what your prospects or clients want is to ask them. It’s a question that can be asked in countless ways. You can craft email marketing campaigns to query everything from the best subject lines, the most open-worthy sender name and […]
How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
