By Courtney Rosenfeld Business growth is not a matter of chance but a result of continuous effort and strategic planning. Adaptability to market changes and a thorough understanding of industry dynamics are crucial in scaling a business effectively. This article, courtesy of Katalinas Communications, delves into essential strategies that are […]
business
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If an organization breaks ground on a new building and no one knows about it, did it really happen? When sharing news about new construction projects - both big and small – an effective public relations and communications strategy is key. Katalinas Communications recently assisted the Whitemarsh Township Authority in […]
What’s most important in your job or business? Making money is most likely near the top of your list. Gaining respect from clients and peers is certainly up there as well. For me, working with new clients and undertaking new projects has been vital to growing my public relations and […]
If your brand has to ask, the answer is undoubtedly yes. Swooning teen girls may argue that it’s never too late to hear Justin Bieber say he’s sorry. But, for businesses, saying sorry should come sooner rather than later. Too often brands wait until there’s a public outcry (think GM’s […]
My husband and I have been planning a trip to Walt Disney World for close to a year now. The occasion? An early birthday present for our soon-to-be 6-year-old daughter. Six months in advance of our departure date we went online at 6 a.m. for the highly coveted dining reservations. […]
Since its launch several years ago, Pinterest has become known as the unfailingly easy-to-use source for the latest recipes and how-to crafts. Oh, and of course, beautiful photos. But, did you know it’s also a valuable tool to market your business? If you can capture a remarkable image to tell […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]
