By Tom Smith We’re in a new age of media. Let’s face it: when anyone sees an online article with a video at the top they click on the video before reading. What’s more; video technology is more affordable now than ever. Most families own a DSLR that most likely […]
branding
5 posts
From small business to local government, nonprofit organization and everything in between – Katalinas Communications has had the opportunity to shape the brand messaging for a variety of clients in 2015. The imagery in our graphic designs is compelling, creative and as diverse as our pool of clients. And that’s […]
There are so many things to consider when creating an effective logo. A telling aspect of a logo’s winning-ness is its ability to sum up your business’ products or services without words. How do you do this? It’s not easy, by any means. Creating a compelling logo – one that […]
When you Google your name or your company’s name, what do you see? If you have not searched these things on the Internet, you should: Your prospective customers certainly are. That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
