I’ve been a career and personal coach, a networking expert, an executive of a nonprofit organization. Or have I? In reality I’m a ghost writer, a content marketer and an ex-journalist who has never done any of these things – except write authoritatively as if I had. I know how […]
brand
4 posts
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
Just like interviews with prospective employers are key to securing a job and in some cases a career, question and answer sessions with reporters are integral to building upon the foundation for a successful business venture or nonprofit organization. Knowing how and what to say during media interviews can be […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
