TLC Arts, LLC has hired Katalinas Communications to handle its marketing, public relations, branding and overall communications efforts as the not-for-profit organization works to open a new charter high school in Bucks County for the 2019-2020 school year.
The organization has opened four successful arts-focused charter schools in the Lehigh Valley and has plans to expand into York County and the states of Delaware and Minnesota. My company’s PR and marketing services have been sought to help further those efforts as well.
A charter school differs from a public school in many ways. Perhaps chief among them is that the school, which is tuition-free and open to the public, operates under a contract or “charter” granted by a governmental entity. In order to obtain a charter, the school must meet various criteria, including increasing student learning opportunities, employing unique and innovative teaching methods and expanding educational choices.
TLC Bucks Arts Charter High School plans to offer major areas of study in dance, vocal and instrumental music, theater, figure skating and creative writing.
To help get the project off the ground, TLC Arts recognized that better awareness of the proposed school was needed. Katalinas Communications founder Theresa Katalinas worked alongside TLC representatives to craft a multi-pronged communications plan to reach not only tweens and teens who may be interested in the school, but their parents as well.
Our coordinated communications approach combines video testimonials of existing students for use in social media; as well as digital advertising on a multitude of platforms; printed fliers and brochures; and good old-fashioned direct mail postcards and yard signs. By harnessing the power of PR and media relations, the TLC Arts story will be told and shared with an even wider audience. All of these channels share a unified goal: To bring parents and would-be students to an open house.
Take a look at some of the marketing and promotional materials created for TLC Arts.
In addition to the company’s most recent work with TLC Arts, Katalinas Communications continues to share the mission of a variety of small businesses, governmental entities and nonprofit organizations, including RecruitmentQueen, Falls Township, the Danny DeGennaro Foundation, the Edward Taylor Coombs Foundation, Montgomery County Community College, Phillips’ Mill Community Association and SCORE Bucks County, among others.
To learn more about developing a customized strategy for your business or organization call Theresa at 215-519-8833 or email her at Theresa@Katalinascommunications.com.
