Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the […]
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What’s most important in your job or business? Making money is most likely near the top of your list. Gaining respect from clients and peers is certainly up there as well. For me, working with new clients and undertaking new projects has been vital to growing my public relations and […]
I’ve been a career and personal coach, a networking expert, an executive of a nonprofit organization. Or have I? In reality I’m a ghost writer, a content marketer and an ex-journalist who has never done any of these things – except write authoritatively as if I had. I know how […]
Montco Happening has announced that Katalinas Communications has once again won in the Public Relations category as part of its Montco Happening List for 2018. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing company also won […]
I once answered a thread in one of my LinkedIn marketing groups about the best ways to market a public relations business. The poster had asked for guidance in promoting as she was having difficulty landing new clients. I told her that I had been expanding my client base primarily […]
How many times have you watched your work pile up, been inundated with tasks, felt like you needed an extra five hours in the day … and still relished in not just the thought of getting away, but packing your bags and heading for vacation? Please tell me I’m not […]
Katalinas Communications is once again in the running for Montco Happening’s 2018 Happening List in the Public Relations category. The company was nominated on Jan. 10. Voting begins on Jan. 15 and continues through midnight on Feb. 28. Each year, Montco Happening, an online lifestyle and events magazine, asks locals […]
In the fall of 2017, I wrote two grant applications that together yielded $33,000 in 2018 funding for public relations, marketing and social media support for my nonprofit client, the Bucks County Wine Trail. Since 2015, Katalinas Communications has led the wine trail’s PR, graphic design, email marketing and overall […]
When I first started my business, I had no clue what it truly meant to be an entrepreneur. Be my own boss? Sure, I could do that. Knowing what to charge clients for my services? That was a whole different story. I had worked for a public relations firm for […]
From logos to social media graphics, digital and print advertisements and beyond, graphic design is the glue that holds together your organization’s branding or messaging. When used as an effective aspect of a brand strategy, visuals work hand-in-hand with words to tell your business or group’s story, share an offer, […]
