So you want more email subscribers. Who doesn’t? But, believe it or not, there’s a science to growing a healthy email subscriber list. Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do. Show and Prove: What’s in it for […]
Blog
144 posts
No business – big or small – is immune to customers or prospective clients’ requests to discount prices. Especially in a down economy, consumers are always on the lookout for a bargain. But, if you bend on price to make a sale or to attract a new customer you are […]
Having a mobile-friendly Website is no longer an amenity. With the latest Google algorithm change, it’s a must-do – unless, of course, business owners and organizations want to sacrifice the power of SEO. In its effort to provide a better search experience for folks using mobile devices (a whopping 60 […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
Thanks to everyone who participated in Katalinas Communication’s April Fools Day #bestprank contest! We’re happy to announce that Scott Chappelear has won. Here’s a description of his contest entry: “Some of the people in his department snuck out and used a lot of excess newsprint to fill his car and […]
Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
If you think your Facebook marketing strategy can’t lose, that may be your first mistake. Everyone – from the mom and pop pizza shop to the nonprofit organization to the corporate giant and every group in between – seems to be finding a voice on Facebook. But, the real question […]
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
