Theresa Katalinas, the owner and founder of Katalinas Communications, has been retained by the Bucks County Wine Trail to handle public relations, event promotion and social media management.
The Bucks County Wine Trail was incorporated more than a decade ago as a nonprofit organization. It is comprised of Bucks County’s nine wineries: Wyncombe Vineyards, Peace Valley Winery, Buckingham Valley Vineyards, Sand Castle Winery, Crossing Vineyards and Winery, Rose Bank Winery, New Hope Winery, Rushland Ridge Winery and Unami Ridge Winery.
The wineries are all family-owned businesses operating in the greater Philadelphia area. Through events and wine tastings, each of the wineries focus on educating visitors on wine and the winemaking process.
Theresa worked with the Bucks County Wine Trail to promote its fifth annual Spring Tour in 2015. The wineries sold a record number of tickets to the two-part self-guided wine tour and tasting, which led visitors through the northern portion of Bucks County one weekend and five more wineries the following weekend.
In her new role with the Bucks County Wine Trail, which became effective in January 2016, Theresa will generate greater awareness of the wineries individually and collaboratively. In doing so, she will help publicize Trail-wide events, including the ever-popular Spring Tour. She will also engage with and increase the reach of the Wine Trail’s audience on Facebook.
Theresa had worked for more than a decade as a print and digital reporter and editor before founding her own public relations and marketing company, Katalinas Communications, in 2014.
Since then, she has handled public relations and marketing for a half dozen nonprofit organizations in Bucks and Montgomery counties, as well as several local government entities and a variety of small businesses.
Would you like to learn more about the public relations, marketing and graphic design services offered by Katalinas Communications? Call Theresa Katalinas at 215-519-8833 or email katalinascommunications@gmail.com. Join our email list to receive free tips.
