Ever since I can remember, telling stories has been my passion. In high school, I wrote for the school newspaper. In college, I worked for my hometown’s daily newspaper, wrote for an entertainment publication and wrote articles for my college newspaper. From there I worked for more than a decade […]
Theresa Katalinas
155 posts
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around […]
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate […]
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved […]
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
I had a conversation recently with one of my nonprofit public relations clients about my media connections and how she could get them. This year’s budget is smaller than when I had promoted the organization’s long-standing event in the past and she suggested that I hand over my contacts. I […]
I’ve always been a visual learner. I have a difficult time understanding or conceptualizing something unless I can see it. So then, explaining to 10 first-graders what a Girl Scout cookie is without actually having said cookies to see, smell, and, of course, taste, seemed next to impossible. You see, […]
This photo popped up on my Facebook timeline recently. Seeing it annoyed me. I mean, doesn’t Facebook realize that I don’t want to relive my Patch years? But, then I started thinking about where I was four years ago, when this photo was taken – and now. I was a […]
In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
Thanksgiving, Christmas and ringing in the New Year tend to be productivity killers anyway between days off, office parties and out-of-work commitments. Yet, no matter how much you have going on during the race to the gift-giving season and beyond, there’s hope that you can squeeze some productivity out of […]
