If you think your Facebook marketing strategy can’t lose, that may be your first mistake. Everyone – from the mom and pop pizza shop to the nonprofit organization to the corporate giant and every group in between – seems to be finding a voice on Facebook. But, the real question […]
Theresa Katalinas
155 posts
What’s in a brand? In short, everything. Far more than simply choosing colors and graphics to design a logo for your business or organization, branding encompasses everything from the mission, the customer or member experience to how your audience and prospects recognize you and, ultimately, what sets you apart from […]
As I hustle to grow my business and expand my network, I have been making a concerted effort to read everything I can pertaining to small business owners, entrepreneurs and startup companies. I glean articles for helpful tips, anecdotes about interesting entrepreneurial efforts and insights about what worked in other […]
Telling your story when positive things are happening is easy. Think about happy days in your personal life: It’s never hard to recall your wedding day, when your child was born or when you moved into your first house. But, sharing news of the less-than-happy times, like losing a job, […]
Running a business or a nonprofit group can be time consuming and you may be forced to wear multiple hats. While you may be able to shirk some responsibilities, blogging is one job you will want to continue – or delegate – for the good of your organization. Here’s why […]
Just as important as what to post on social media is knowing when to post. The best video, photo gallery, or article is only as good as the eyeballs that see it. Ultimately, there isn’t a fool-proof time of day that will work for every business or organization across all […]
Small business owners, volunteers and board members wear many hats, including (but not limited to) owner, manager, phone answerer, customer service specialist and human resources department. We pour ourselves into the day-to-day management of our business or organization, but there is often little (if any) time to familiarize would-be customers, […]
“Theresa was very proactive in collecting resources for sponsorship for a multitude of organizations that I’ve been involved in. She was able to reach out and create positive letters invoking involvement with charity and non-charity organizations.” – Tom Johnson
“During the development of the initial Authority newsletter Theresa and Mark were critical team members and played a significant role in getting the newsletter developed on schedule. The positive response from the first three issues was wonderful. The Authority now has a very professional publication providing key information to customers […]
Theresa Katalinas is a born storyteller who worked for more than a decade in the print and digital newspaper business. She most recently reported for AOL-owned Patch.com, where she put her writing, editing, photography, videography and social media talents to work on a variety of community-oriented topics. A multi-faceted writer […]
