Longer days. More sun. Summer vacations. Feeling inspired to work? You’re not alone. Finding the gumption to ignore the sunshine and get to work becomes increasingly more difficult as kids break for summer vacation, family trips come to fruition and the lure of the beach beckons. Particularly for small businesses […]
Theresa Katalinas
155 posts
If you’ve been waiting for the perfect time to jump into the real-time social media stream that is Twitter, can I just say “Geronimo”? Seriously, now is THE time to take the plunge. Because of a new partnership with Google, which allows tweets to show up in Google searches, an […]
There was a time when advertising for a business or organization amounted to placing an ad in a print publication and rolling the dice to see who would respond. The pool of potential customers was dependent upon who was reading the newspapers, magazines and other print publications containing the ad. […]
So you want more email subscribers. Who doesn’t? But, believe it or not, there’s a science to growing a healthy email subscriber list. Beyond clicking your heels and wishing it to be so, there are some tried and true things you can do. Show and Prove: What’s in it for […]
No business – big or small – is immune to customers or prospective clients’ requests to discount prices. Especially in a down economy, consumers are always on the lookout for a bargain. But, if you bend on price to make a sale or to attract a new customer you are […]
Having a mobile-friendly Website is no longer an amenity. With the latest Google algorithm change, it’s a must-do – unless, of course, business owners and organizations want to sacrifice the power of SEO. In its effort to provide a better search experience for folks using mobile devices (a whopping 60 […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]
Thanks to everyone who participated in Katalinas Communication’s April Fools Day #bestprank contest! We’re happy to announce that Scott Chappelear has won. Here’s a description of his contest entry: “Some of the people in his department snuck out and used a lot of excess newsprint to fill his car and […]
Katalinas Communications is growing and expanding upon our public relations, marketing and graphic design services. A collaboration with award-winning photographer/videographer and web designer William Johnson means that our clients can take advantage of an even greater opportunity to share their message in a multitude of mediums. Meet Bill The winner […]
