What do you know, really know about your customers? Before you can set out to market to potential customers you first must know them in the same way you know a close friend or family member. Beyond knowing that they buy your products or services, what are your clients like? […]
Theresa Katalinas
155 posts
“Since I was elected five years ago as a supervisor in Falls Township, we struggled with social media. We created Facebook and Twitter accounts but hadn’t used them effectively or up to their capability. In late 2014, the township hired Theresa Katalinas to assist us. Theresa has provided guidance on […]
“Since I was elected five years ago as a supervisor in Falls Township, we struggled with social media and public relations in general. The township has prepared an annual newsletter for residents, but relied on an outside company and had little meaningful content. For news and press releases we relied […]
Messy desktop. Misplaced files. Perhaps you need a personal assistant. Not in your budget? That’s OK, it’s in the Microsoft spending plan. With the forthcoming release of Windows 10 (due out July 29) the software giant allows users to swap a crowded desktop for one of multiple other desktops. It […]
It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
When you Google your name or your company’s name, what do you see? If you have not searched these things on the Internet, you should: Your prospective customers certainly are. That said, you don’t want lack of searchable results, or, worse yet, a negative review, to jeopardize relationships with would-be […]
A rainy forecast put off outdoor plans I had with my family this weekend. We had been planning a day in Philadelphia and Camden, N.J. for the Tall Ships festival, followed by a members-only trip to the Adventure Aquarium and fireworks to cap the night. Even though those things are […]
When it comes to marketing your business, are you confused about what to do, how to do it and – perhaps most importantly – how to pay for it? Believe it or not, if you have happy customers, you have access to a free marketing tool: Reviews. Why reviews matter […]
Just like interviews with prospective employers are key to securing a job and in some cases a career, question and answer sessions with reporters are integral to building upon the foundation for a successful business venture or nonprofit organization. Knowing how and what to say during media interviews can be […]
