Video marketing has emerged as a dominant force in modern business strategies, enabling brands to connect with audiences on a more intimate and engaging level. By integrating video into your marketing tactics, you can significantly boost your visibility and customer engagement. In this article from Katalinas Communications, we will explore […]
Theresa Katalinas
153 posts
At Katalinas Communications, we recognize that each of our nonprofit clients has their own unique story. That’s why we incorporate varied public relations strategies into each campaign and with every client. Founder Theresa Katalinas prides herself on truly listening to and understanding the clients’ needs before devising a fundraising drive, […]
Nonprofit organizations nationwide are feeling the pinch of declining contributions. Some attribute the double-digit dip in giving that began in 2021 to inflation. Recent changes in tax laws that dramatically increased the standard deduction, resulting in fewer than 10 percent of taxpayers itemizing deductions as compared to 30 percent of […]
By Courtney Rosenfeld Business growth is not a matter of chance but a result of continuous effort and strategic planning. Adaptability to market changes and a thorough understanding of industry dynamics are crucial in scaling a business effectively. This article, courtesy of Katalinas Communications, delves into essential strategies that are […]
When she is not marketing her clients and their programs, planning events, undertaking public relations campaigns, strategizing social media posts, fundraising, or writing grants, Katalinas Communications founder Theresa Katalinas looks for opportunities to give back. Helping people – especially youth – build resilience in order to not only survive but […]
By Courtney Rosenfeld Today, there are endless ways to collect data about your business and draw on these insights to develop and implement effective strategies. For example, in order to form a marketing strategy that brings in lots of customers, you can analyze data and work with an agency like […]
Public radio stations are great at sharing other nonprofit organizations’ news. But when it comes time to literally sing their own praises? Total unsung heroes, as in radio silence. And just because you have a radio broadcast does not automatically mean that listeners will know about it and tune in. […]
Soon after launching Katalinas Communications in February 2014, owner and founder Theresa Katalinas began undertaking public relations, email marketing and graphic design services for SCORE Bucks County. SCORE was a fitting client in that the greater Philadelphia area branch of the national nonprofit organization exists to mentor entrepreneurs and small […]
Is your business ready for more customers, increased company or product/service awareness and niche authority in 2023 and beyond? A marketing plan is an essential starting point. Knowing which channels are best suited to market your business or organization and arrive at your very specific goals can be challenging – […]
Nonprofit fundraising can take on all shapes and sizes. Whether your organization opts for a donation appeal letter, in-kind contributions, silent auctions or raffles, or event sponsorship, there are a few things to keep in mind that will help in launching a successful fundraising campaign. For the last three years, […]
