By Courtney Rosenfeld Business growth is not a matter of chance but a result of continuous effort and strategic planning. Adaptability to market changes and a thorough understanding of industry dynamics are crucial in scaling a business effectively. This article, courtesy of Katalinas Communications, delves into essential strategies that are […]
Yearly Archives: 2023
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When she is not marketing her clients and their programs, planning events, undertaking public relations campaigns, strategizing social media posts, fundraising, or writing grants, Katalinas Communications founder Theresa Katalinas looks for opportunities to give back. Helping people – especially youth – build resilience in order to not only survive but […]
By Courtney Rosenfeld Today, there are endless ways to collect data about your business and draw on these insights to develop and implement effective strategies. For example, in order to form a marketing strategy that brings in lots of customers, you can analyze data and work with an agency like […]
Public radio stations are great at sharing other nonprofit organizations’ news. But when it comes time to literally sing their own praises? Total unsung heroes, as in radio silence. And just because you have a radio broadcast does not automatically mean that listeners will know about it and tune in. […]
Soon after launching Katalinas Communications in February 2014, owner and founder Theresa Katalinas began undertaking public relations, email marketing and graphic design services for SCORE Bucks County. SCORE was a fitting client in that the greater Philadelphia area branch of the national nonprofit organization exists to mentor entrepreneurs and small […]
