Public relations can, at times, be difficult to measure. Are placements in sought-after media outlets the benchmark for success? It depends. For some, that’s enough. However, for many of my clients, a successful PR campaign means placements plus. The plus varies from client to client, but the underlying expectation, in […]
Monthly Archives: October 2018
2 posts
It’s been a while since I last wrote a blog. I’ve meant to, really. It’s just that life sometimes gets in the way of my intentions. Ever have that happen to you? I’m not sure what it is about the back to school season, but it’s more than a month […]
