Katalinas Communications has brought its Website design and development services in-house. My Creative Director, Mark Hubman, an innovative graphic designer who dreams up a variety of clever and eye-catching marketing materials for our clients, has spent the last year completing a series of Web development courses in preparation for his […]
Yearly Archives: 2018
13 posts
Public relations can, at times, be difficult to measure. Are placements in sought-after media outlets the benchmark for success? It depends. For some, that’s enough. However, for many of my clients, a successful PR campaign means placements plus. The plus varies from client to client, but the underlying expectation, in […]
It’s been a while since I last wrote a blog. I’ve meant to, really. It’s just that life sometimes gets in the way of my intentions. Ever have that happen to you? I’m not sure what it is about the back to school season, but it’s more than a month […]
What do cyclocross, a juried art exhibition and a concert have in common? For starters, all are nonprofit events happening in the greater Philadelphia area this fall. Also, organizers for these happenings hired my company to help with marketing and public relations. Many times, when organizations and small businesses think […]
TLC Arts, LLC has hired Katalinas Communications to handle its marketing, public relations, branding and overall communications efforts as the not-for-profit organization works to open a new charter high school in Bucks County for the 2019-2020 school year. The organization has opened four successful arts-focused charter schools in the Lehigh […]
Picture it: Your business or organization is throwing the party of the year. The guest list includes all of the most important movers and shakers in your industry. The event is perfect, in every way imaginable. You used a ton of marketing muscle to promote the event, to fill the […]
What’s most important in your job or business? Making money is most likely near the top of your list. Gaining respect from clients and peers is certainly up there as well. For me, working with new clients and undertaking new projects has been vital to growing my public relations and […]
I’ve been a career and personal coach, a networking expert, an executive of a nonprofit organization. Or have I? In reality I’m a ghost writer, a content marketer and an ex-journalist who has never done any of these things – except write authoritatively as if I had. I know how […]
Montco Happening has announced that Katalinas Communications has once again won in the Public Relations category as part of its Montco Happening List for 2018. The results came on the heels of an extensive auditing process that took more than a month to complete. The Greater Philadelphia area public relations and marketing company also won […]
I once answered a thread in one of my LinkedIn marketing groups about the best ways to market a public relations business. The poster had asked for guidance in promoting as she was having difficulty landing new clients. I told her that I had been expanding my client base primarily […]
