I was chatting with some friends of a friend over lunch recently. They asked what I do for a living. I shared that I have my own public relations and marketing company. “Oooh, how many famous people do you work with?” The woman asked. I was dumbfounded for a moment. […]
Yearly Archives: 2017
19 posts
Confession: I don’t answer my phone if I don’t recognize the phone number. Yeah, I know. A publicist who doesn’t answer the phone. I get the irony. But, here’s the thing: the clients and media professionals I regularly communicate with are programmed into my phone. In most instances, if someone […]
Ever since I can remember, telling stories has been my passion. In high school, I wrote for the school newspaper. In college, I worked for my hometown’s daily newspaper, wrote for an entertainment publication and wrote articles for my college newspaper. From there I worked for more than a decade […]
I started my business without a plan. OK, that’s not completely true. My only plans were to make enough money to support myself and my family and to be as available as I could be for my daughter. For the most part that has meant setting a work schedule around […]
Compelling email subject lines are important in marketing to your customers and prospects. If the subject is appealing, many more on your subscriber list may open it, if not, your message will be largely deleted or ignored. The same rings true in the public relations world. When PR professionals communicate […]
My email inbox has been inundated this week with dozens of “congrats on your work anniversary” messages from my LinkedIn contacts. Work anniversary? I am a self-made entrepreneur, but in this social media network’s eyes that seems like the same thing. The main difference for me is the fear involved […]
The 2016 general election and its aftermath broke all the unwritten Facebook rules. It used to be that politics were off limits on social media. Facebook was the place to find out that your friends were expecting a baby, had started a new job, or that their kids’ team had […]
I had a conversation recently with one of my nonprofit public relations clients about my media connections and how she could get them. This year’s budget is smaller than when I had promoted the organization’s long-standing event in the past and she suggested that I hand over my contacts. I […]
I’ve always been a visual learner. I have a difficult time understanding or conceptualizing something unless I can see it. So then, explaining to 10 first-graders what a Girl Scout cookie is without actually having said cookies to see, smell, and, of course, taste, seemed next to impossible. You see, […]
