By Tom Smith Cinematography means two things today. In the industry it means photography with a movie camera. To the masses it often means anything involved in making a movie. The literal definition means “cinema writing,” which ought to suggest that all aspects of movie-making are included. In the professional […]
Yearly Archives: 2016
The Center for Independent Living of Bucks County has hired Katalinas Communications to further its public relations, social media and fundraising goals. The nonprofit organization provides a variety of free services to people with disabilities who live in Bucks County. Typically, like-minded agencies refer clients with disabilities for independent living […]
Rarely am I wowed by marketing messages. A barrage of promotional emails litter my inbox daily. Some I open, others I delete and still others I open only to unsubscribe from (again). But, then I received an email from My Chemical Romance. Not just any email announcing that the disbanded […]
When we think of plagiarism typically student research papers come to mind. Occasionally we hear of professional writers accused of copying another’s work. Yet, this week’s media frenzy over Melania Trump’s alleged plagiarized speech at the Republican National Convention proves that pretty much anything written can, in fact, be stolen […]
I treated myself to a massage recently thanks to a gift card my husband bought me for Mother’s Day. It was the perfect way to relax and de-stress – until it was time to check out, that is. The employee recited a spiel about becoming a member, the cost and […]
By Tom Smith We’re in a new age of media. Let’s face it: when anyone sees an online article with a video at the top they click on the video before reading. What’s more; video technology is more affordable now than ever. Most families own a DSLR that most likely […]
When I first launched my business Website, my goal was to write at least one blog a week. I realized, then and now, that blogging is the tool to grow SEO organically, while helping to define me as a local public relations and marketing authority. Typically, writing one unique blog […]
Off and on for the past 12 hours I tried (unsuccessfully) to access Facebook from my laptop computer. You see, it was my daughter’s last day of kindergarten and I wanted to share the proverbial first and last day retrospective with my online friends. To my chagrin, every time I […]
From early on, we’re taught that to reach our career goals, we have to do a predetermined number of things, usually in a particular order. Typically, excelling in high school, being accepted to the right college, getting good grades, interning at a company of note and landing the perfect job […]
Before this year, Cinco de Mayo was nothing more than an excuse for me to eat Mexican food (as if I needed an excuse) on May 5. But, in 2016, the Mexican-themed day had a dual purpose: To recognize the businesses and service providers in Montgomery County who were voted […]