This photo popped up on my Facebook timeline recently. Seeing it annoyed me. I mean, doesn’t Facebook realize that I don’t want to relive my Patch years? But, then I started thinking about where I was four years ago, when this photo was taken – and now. I was a […]
Yearly Archives: 2016
33 posts
In terms of publicity, it used to be that you could do one thing and do it well. That “thing” was public relations, i.e. writing and distributing press releases and earning media coverage. Traditional PR is still a viable form of communication. However, it should not be your only tool. […]
Thanksgiving, Christmas and ringing in the New Year tend to be productivity killers anyway between days off, office parties and out-of-work commitments. Yet, no matter how much you have going on during the race to the gift-giving season and beyond, there’s hope that you can squeeze some productivity out of […]
Nonprofit organizations are an essential component of my public relations and marketing company. For anyone uncertain of the power of PR, I wanted to share a success story on my most recent client. I first met the folks from the Danny DeGennaro Memorial Foundation in August, about two months before […]
Public speaking is an art. When in front of an audience, your job is to sound interesting and to keep your audience captivated – without feeling like they’re being held captive. Since the average attention span of humans is approximately 8 seconds, that is no small feat. But, what about […]
In my last blog, I shared the importance of finding and sharing compelling news with the press. With those tips in mind, let’s take a deeper look at how you can help ensure media coverage for your business or nonprofit organization. Bear in mind that media representatives receive hundreds of […]
Do you have this fantasy: Reporters sitting at their desks, waiting for press releases and public relations pitches to pop into their email inboxes? A notion similar to the concept of if you send it, the media will print/post/broadcast your news. In reality, nothing could be further from the truth. […]
I liken my start as an entrepreneur to learning to ride a bike. When I started out with my public relations company serving clients in Montgomery County and Bucks County, I had a full-time job – my training wheels – and knew little about the road ahead as a small […]
Whether your brand is new on the scene or has been around for a while, it’s important to know (and speak) the universal language of public relations. Particularly when planning a media event, make sure you and the press have the same understanding. For media professionals (including this ex-reporter), a […]
You always hear about ways to prepare children for back to school, but what about adults, specifically entrepreneurs? For the first time in my daughter’s young life, I was able to really experience summer vacation with her. A modified work schedule during her school break has given me the irreplaceable […]
