Most local elected officials hear from the residents of the communities they serve when taxes go up or when an unpopular development or project is under review. Needless to say interactions under these circumstances rarely, if ever, result in positive outcomes. At least not at the outset. Why? People are […]
Yearly Archives: 2015
56 posts
Theresa Katalinas, the owner and founder of Katalinas Communications, has been named director of Community Relations and Marketing at Lee’s Hoagie House of Horsham and Abington. “Given her local marketing background, Ms. Katalinas complements the community-building initiatives already in place and others that will follow,” Lee’s Hoagie House owner Jon Waxman said. […]
Since its launch several years ago, Pinterest has become known as the unfailingly easy-to-use source for the latest recipes and how-to crafts. Oh, and of course, beautiful photos. But, did you know it’s also a valuable tool to market your business? If you can capture a remarkable image to tell […]
Are you wondering about new ways to market your business beyond the direct mail, social media, email marketing and advertising campaigns already in place? Come out from behind your computer and consider taking your message straight to the communities your business serves. How do you do this? Follow our tips […]
There are so many things to consider when creating an effective logo. A telling aspect of a logo’s winning-ness is its ability to sum up your business’ products or services without words. How do you do this? It’s not easy, by any means. Creating a compelling logo – one that […]
What resonates with your customer? The easiest way to know what your prospects or clients want is to ask them. It’s a question that can be asked in countless ways. You can craft email marketing campaigns to query everything from the best subject lines, the most open-worthy sender name and […]
“The Edward Taylor Coombs Foundation was established in 2012 and was supported and championed by many in the Greater Hatboro-Horsham community. In order for the trustees to grow and expand the foundation mission and goals, it was imperative that we advance our marketing, press and communications to a much broader […]
I received an email recently from a woman that I follow on LinkedIn. The subject line made me want to open it: “Watch my interview …” So I did. But, the first sentence caused me to stop reading. Why? I stumbled across two grammatical errors in the first sentence alone. […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
Who knows your company’s story better than you? No one, of course. So why not act as the cheerleader for your business or nonprofit organization and spread the word? It may be easy to write a press release. But using this publicity tool to, well, gain publicity, takes a bit […]
