A prospective client told me recently that his company had spent a lot of money on marketing with very little return. In a chance meeting with an entrepreneur of a small business I heard the same thing. The message would seem to be that marketing is an expensive undertaking with […]
Monthly Archives: November 2015
4 posts
We make New Year’s resolutions for weight loss, saving money and becoming more organized. In addition to following through with the bevy of personal self-improvements, the New Year is the perfect time to make some upgrades to your small business as well. Our handy 10 tips offers insight in areas […]
Many of the 316 million active Twitter users follow, tweet and retweet articles and other notes of interest on a regular basis for one simple reason: It’s not Facebook. Shorter, more serious, news and business-centric posts fill the space reserved on Facebook for cat photos, wedding and baby announcements and […]
Think about a catch-up conversation with a good friend. You talk about your kids, what they are involved in and other goings on in each of your households. Yet, when we have conversations with our customers or prospective clients, it is oftentimes a one-sided, impersonal sales pitch aimed at increasing […]
