Getting people to show up to your event involves much more than finding a venue and setting a date. People are busy with family, friends, work … and life. Your event is simply one more thing to try to squeeze into an already packed calendar – or skip altogether. Ensuring […]
Monthly Archives: October 2015
It’s never too early to start thinking about how to market your business or nonprofit organization in the coming year. Before diving in, it is helpful to analyze how you marketed in 2015 and determine what worked, what did not and which activities may require more analytical information. An overview […]
My husband and I have been planning a trip to Walt Disney World for close to a year now. The occasion? An early birthday present for our soon-to-be 6-year-old daughter. Six months in advance of our departure date we went online at 6 a.m. for the highly coveted dining reservations. […]
Most local elected officials hear from the residents of the communities they serve when taxes go up or when an unpopular development or project is under review. Needless to say interactions under these circumstances rarely, if ever, result in positive outcomes. At least not at the outset. Why? People are […]