What resonates with your customer? The easiest way to know what your prospects or clients want is to ask them. It’s a question that can be asked in countless ways. You can craft email marketing campaigns to query everything from the best subject lines, the most open-worthy sender name and […]
Monthly Archives: August 2015
5 posts
“The Edward Taylor Coombs Foundation was established in 2012 and was supported and championed by many in the Greater Hatboro-Horsham community. In order for the trustees to grow and expand the foundation mission and goals, it was imperative that we advance our marketing, press and communications to a much broader […]
I received an email recently from a woman that I follow on LinkedIn. The subject line made me want to open it: “Watch my interview …” So I did. But, the first sentence caused me to stop reading. Why? I stumbled across two grammatical errors in the first sentence alone. […]
Gone are the days of 9-5 hours and in-person-only interactions. Today’s businesses are global marketplaces with no beginning or end time. Social media has made it so. Your brick-and-mortar office may hang its closed sign at 5 p.m., but your customers – particularly those who may be upset – will […]
Who knows your company’s story better than you? No one, of course. So why not act as the cheerleader for your business or nonprofit organization and spread the word? It may be easy to write a press release. But using this publicity tool to, well, gain publicity, takes a bit […]
