What do you know, really know about your customers? Before you can set out to market to potential customers you first must know them in the same way you know a close friend or family member. Beyond knowing that they buy your products or services, what are your clients like? […]
Monthly Archives: July 2015
6 posts
“Since I was elected five years ago as a supervisor in Falls Township, we struggled with social media. We created Facebook and Twitter accounts but hadn’t used them effectively or up to their capability. In late 2014, the township hired Theresa Katalinas to assist us. Theresa has provided guidance on […]
“Since I was elected five years ago as a supervisor in Falls Township, we struggled with social media and public relations in general. The township has prepared an annual newsletter for residents, but relied on an outside company and had little meaningful content. For news and press releases we relied […]
Messy desktop. Misplaced files. Perhaps you need a personal assistant. Not in your budget? That’s OK, it’s in the Microsoft spending plan. With the forthcoming release of Windows 10 (due out July 29) the software giant allows users to swap a crowded desktop for one of multiple other desktops. It […]
It was about a year ago that I interviewed for what I thought would be my big break as a business owner. I put a proposal together and was confident – in retrospect too confident – that I had landed what my husband referred to as my “first big fish.” […]
How much time are you spending working on your business? Yes, I know, you’ve been busy working in the business – providing goods and services to your customers, managing the finances, possibly hiring some staff. The responsibilities of a small business owner are limitless. Yet, it’s still vitally important for […]
