No business – big or small – is immune to customers or prospective clients’ requests to discount prices. Especially in a down economy, consumers are always on the lookout for a bargain. But, if you bend on price to make a sale or to attract a new customer you are […]
Monthly Archives: April 2015
Having a mobile-friendly Website is no longer an amenity. With the latest Google algorithm change, it’s a must-do – unless, of course, business owners and organizations want to sacrifice the power of SEO. In its effort to provide a better search experience for folks using mobile devices (a whopping 60 […]
Even with the never-ending array of apps aimed at making our lives easier, my favorite way to set priorities is as old school as you can get: Pen and paper. A creature of habit, I write out a to-do list of what I need to do, what I’d like to […]
I received an email marketing communication recently from a company encouraging me to turn my “passion for writing into a lucrative career.” “Really?” I thought. Hmm. Since I’ve been a professional writer for close to 15 years, I was intrigued. Maybe the sender – a list I’ve subscribed to for […]