From small business to local government, nonprofit organization and everything in between – Katalinas Communications has had the opportunity to shape the brand messaging for a variety of clients in 2015. The imagery in our graphic designs is compelling, creative and as diverse as our pool of clients. And that’s […]
Yearly Archives: 2015
56 posts
I was at a wedding recently and moments before the best man’s speech he mentioned that he was “winging it.” I cringed. Before another word came out I knew that what would follow would undoubtedly be a long-winded jumble of thoughts and memories spliced haphazardly together. I was right. Public […]
Are you looking to pour more of your marketing dollars into an advertising campaign for 2016? That’s so last year. For 2016 and beyond, efforts to ace your audience building and engagement – and as a result boost your client roster and bolster sales – will be simplified by employing […]
A prospective client told me recently that his company had spent a lot of money on marketing with very little return. In a chance meeting with an entrepreneur of a small business I heard the same thing. The message would seem to be that marketing is an expensive undertaking with […]
We make New Year’s resolutions for weight loss, saving money and becoming more organized. In addition to following through with the bevy of personal self-improvements, the New Year is the perfect time to make some upgrades to your small business as well. Our handy 10 tips offers insight in areas […]
Many of the 316 million active Twitter users follow, tweet and retweet articles and other notes of interest on a regular basis for one simple reason: It’s not Facebook. Shorter, more serious, news and business-centric posts fill the space reserved on Facebook for cat photos, wedding and baby announcements and […]
Think about a catch-up conversation with a good friend. You talk about your kids, what they are involved in and other goings on in each of your households. Yet, when we have conversations with our customers or prospective clients, it is oftentimes a one-sided, impersonal sales pitch aimed at increasing […]
Getting people to show up to your event involves much more than finding a venue and setting a date. People are busy with family, friends, work … and life. Your event is simply one more thing to try to squeeze into an already packed calendar – or skip altogether. Ensuring […]
It’s never too early to start thinking about how to market your business or nonprofit organization in the coming year. Before diving in, it is helpful to analyze how you marketed in 2015 and determine what worked, what did not and which activities may require more analytical information. An overview […]
My husband and I have been planning a trip to Walt Disney World for close to a year now. The occasion? An early birthday present for our soon-to-be 6-year-old daughter. Six months in advance of our departure date we went online at 6 a.m. for the highly coveted dining reservations. […]
